Brand Identity for a Guide and Coach
AviNavi reflects a journey — one rooted in depth and grounded in life. It’s a space where people can be themselves in moments of transition, searching, or fatigue. More than a set of “services,” it offers honest guidance when something deep within is calling.
The brand image evokes a forest shaman accompanied by a wolf and a whale — a presence that doesn’t lead but illuminates the path.
Everything created within this project carries a natural texture, depth, and grounding:
pine needles, damp earth, moss, dusty light.
The brand image evokes a forest shaman accompanied by a wolf and a whale — a presence that doesn’t lead but illuminates the path.
Everything created within this project carries a natural texture, depth, and grounding:
pine needles, damp earth, moss, dusty light.
Emblem: Growth and Support
The emblem is built as a symbol of support and growth. It resembles both a plant reaching toward the light and two pairs of hands: the lower hands — Galina’s, offering support; the upper — the client’s, reaching for life and transformation.
At the center is a star, a guiding point symbolizing dreams, development, and elevation. The shape is soft, grounded, and collected — it quietly says:
"You are not alone. There is support here. And direction."
At the center is a star, a guiding point symbolizing dreams, development, and elevation. The shape is soft, grounded, and collected — it quietly says:
"You are not alone. There is support here. And direction."
Typography: Density and Softness
The custom logo typeface balances simplicity with character. Slightly compressed vertically, it seems to reach toward the earth, standing firmly and steadily.
It’s not cold geometry, but a living line — with subtle tribal hints in the curve of the “A.”
Its proportions, rhythm, and spacing create a sense of inner stillness, quiet focus, and intelligent confidence.
It’s not cold geometry, but a living line — with subtle tribal hints in the curve of the “A.”
Its proportions, rhythm, and spacing create a sense of inner stillness, quiet focus, and intelligent confidence.
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The color palette conveys a living touch of nature — the warmth of the earth, the depth of the forest, morning pollen resting on the skin.
These are the colors of silence, of touch, of an inner journey. They create a sense of safety, groundedness, and gentle presence.
These are the colors of silence, of touch, of an inner journey. They create a sense of safety, groundedness, and gentle presence.
The shades seem to breathe — they don’t shout, but gradually unfold.
This is not ostentatious luxury, but restrained depth — filled with attention to detail and care for perception.
The colors translate well both in print and on screen, preserving their tactile, organic quality.
This is not ostentatious luxury, but restrained depth — filled with attention to detail and care for perception.
The colors translate well both in print and on screen, preserving their tactile, organic quality.
We’re here to tell your story — with meaning and soul.